BABELFISH – Top Headlines October 28, 2008
October 28, 2008 at 6:43 am | In Digital thinking, General, Innovation, Strategic planning | Leave a Comment
Nielsen: This Is Your Brain On Advertising | Mediapost
Rough Seas Ahead? Digital shops ride the waves of uncertainty | Adweek
Marketers: Fire Your Agency If… | Mediapost
Google’s Schmidt To Web Sites: Don’t Be Evil | Mediapost
Three Ways The Credit Crisis Is Impacting Online Video | Mediapost
An OMMA Journey: Search Future | Mediapost
What’s in a Name: From Lists To Segmentation | Mediapost
Dissecting The Future According To Google: Mobile Web | Organic Three Minds
The Difference Between Tactical and Strategic Media Planning | Mediapost
The Future Of Media: Gaby Darbyshire, VP, Gawker Media | Mediapost
Consumers Deem TV Most ‘Credible’, Online 3RD (Ahead Of Mags) | Mediapost
Google To Decode Social Networks | Mediapost
The Definition: What Makes A “Digital Native” Different? | Organic Three Minds
What Does It Take To Raise A Digital Native? | Organic Three Minds
Great Premise, Good Production Values, BUT… | Mediapost
Design: The Center of the Circle | Mediapost
Strategic Thinking 3.0 A media forecast for 2009 | Adweek
Transforming TV From Medium to Platform – A new addressable system | Adweek
Viva La Evolution! Get More Return On Insight | Experience Matters
Confidence Erodes Among U.S. Ad Execs, Budgets Expected To Decline | Mediapost
The Coming eRevolution in Online Marketing | Adotas
Day one: Coca-Cola’s management of its brand equity
Day one: Research intervenes in developing markets
Day one: From the pursuit of truth to meeting the needs of sophisticated urban consumers
Day two: My, myself and I
Day two: People power
Day two: Mastering the “metaverse”
Day two: Calling back – Nokia’s recycling initiative
Day three: Why clients need different researchers
Day three: Measuring emotions with metaphors
If you have a few more spare minutes, here are some past BABELFISH blog posts.
11 trends / effects of the economic crisis on Marketing & Communications in 2009
The secrets to harnessing innovation (notes from presentation @ Proxxima 2008).
Communications design: Not a cheap pick-up line, but brands longing for true-love
The opportunity cost of over-engineering / over-producing TV Commercials
7 considerations when deciding the most appropriate budget mix for traditional and emerging communication content forms and contact vehicles?
“I want to have more digital?” - Transition management
Is Molecular Marketing a solution when mass messaging stops working?
8 easy steps to optimizing the value of content in the digital era
The largest barrier to digital growth – demons of the past, digital silos & evangelism
Forrester: Agencies Need to Reboot
No Comments Yet »
RSS feed for comments on this post. TrackBack URI
Leave a comment
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.