IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers
Interactive Advertising Bureau

Revenue Science To Sponsor Consortium On Behavioral Targeting Standards
Revenue Science

Online mktg is now prefered mode of advertising
The Financial Express

Why Online Display Ads Still Matter
eMarketer

Casual Gamers Like Video Ads
eMarketer

Businesses lack strategy on mobility
VNUNet.com

Can quick response codes jump start mobile marketing
The Economic Times

Disgruntled customers can ‘Get Satisfaction’ in online community
Computerworld

Searching for online video’s holy grail
CNNfn

Google Opens Collaboration Cloud to Teams
eWEEK

For a more extensive list of headlines, click here:

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Babelfish – Digital Marketing & Media Headlines is published bi-weekly and provides a summary of the latest digital and interactive media news and research published online. It seeks to keep us in touch with new developments/initiatives within the Digital/Interactive Media world and to provide insights on what other practitioners are up to.

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