BABELFISH – Top Headlines October 28, 2008

October 28, 2008 at 6:43 am | Posted in Digital thinking, General, Innovation, Strategic planning | Leave a comment

 

Nielsen: This Is Your Brain On Advertising | Mediapost

Rough Seas Ahead? Digital shops ride the waves of uncertainty | Adweek

Marketers: Fire Your Agency If… | Mediapost

Google’s Schmidt To Web Sites: Don’t Be Evil | Mediapost

Three Ways The Credit Crisis Is Impacting Online Video | Mediapost

An OMMA Journey: Search Future | Mediapost

What’s in a Name: From Lists To Segmentation | Mediapost

Dissecting The Future According To Google: Mobile Web | Organic Three Minds

The Difference Between Tactical and Strategic Media Planning | Mediapost

The Future Of Media: Gaby Darbyshire, VP, Gawker Media | Mediapost

Consumers Deem TV Most ‘Credible’, Online 3RD (Ahead Of Mags) | Mediapost

Google To Decode Social Networks | Mediapost

The Definition: What Makes A “Digital Native” Different? | Organic Three Minds

What Does It Take To Raise A Digital Native? | Organic Three Minds

Great Premise, Good Production Values, BUT… | Mediapost

Design: The Center of the Circle | Mediapost

Strategic Thinking 3.0 A media forecast for 2009 | Adweek

Transforming TV From Medium to Platform – A new addressable system | Adweek

Viva La Evolution! Get More Return On Insight | Experience Matters

Confidence Erodes Among U.S. Ad Execs, Budgets Expected To Decline | Mediapost

The Coming eRevolution in Online Marketing | Adotas

 

ESOMAR Congress 2008 BLOG

Day one: Coca-Cola’s management of its brand equity

Day one: Research intervenes in developing markets

Day one: From the pursuit of truth to meeting the needs of sophisticated urban consumers

Day two: My, myself and I

Day two: People power

Day two: Mastering the “metaverse”

Day two: Calling back – Nokia’s recycling initiative

Day three: Why clients need different researchers

Day three: Measuring emotions with metaphors

 

If you have a few more spare minutes, here are some past BABELFISH blog posts.


11 trends / effects of the economic crisis on Marketing & Communications in 2009

The secrets to harnessing innovation (notes from presentation @ Proxxima 2008).

Communications design: Not a cheap pick-up line, but brands longing for true-love

The opportunity cost of over-engineering / over-producing TV Commercials

7 considerations when deciding the most appropriate budget mix for traditional and emerging communication content forms and contact vehicles?

“I want to have more digital?” - Transition management

Is Molecular Marketing a solution when mass messaging stops working?

8 easy steps to optimizing the value of content in the digital era

The largest barrier to digital growth – demons of the past, digital silos & evangelism

Forrester: Agencies Need to Reboot

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