Welcome to 2009

February 19, 2009 at 4:38 pm | Posted in Uncategorized | Leave a comment

Firstly, pleased to announce that Babelfish has joined forces with Rdois marketing and Communications to form a new company named AQUARIUM. Details of service offerings are in our Creds presentation on Slideshare.

Good news, less emails and a monthly overview / analysis of key topics. You can still track ongoing articles on the ‘Articles we’re reading’ page and other stuff on ‘Other oxygen’ page. The Blog will continue to be called Babelfish… because frankly it was too good a concept to lose. We have migrated content to the new blog (so some of you will have to re-set your RSS feeds.

Cheers

Babelfish

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BABELFISH – Top Headlines September 25, 2008

September 25, 2008 at 6:23 pm | Posted in Agency Model, Digital thinking, Integration, Segmentation, Uncategorized | Leave a comment

Firstly, sorry for being off the grid over the last month. Wired again….so here we go…

Y Moms Connect Through The Internet; X Moms Task | Mediapost

Why you should be interested: This puts some meat to the theory that younger people use web tools mainly for socializing, while young adults tend to be more objective in their web use (i.e. as they balance work needs with personal entertainment / socializing)

Your Data With Destiny | AdAge

Why you should be interested: Although his reference to `post advertising age` is a bit sensational, in general a very goods article by Bob Garfield that gives some good examples of how path-to-purchases are being disrupted, how technology is helping attend to increased needs for segmentation and data and insight extrapolation.

I (heart) Google Chrome | Experiencematters

Why you should be interested: Chrome, Googles new web browser (to compete with Microsofts ubiquitous Internet Explorer) is a major disruptor because it redefines how browsers work. In short, Chrome is faster than existing browsers because it processes information in parallel.

Part 1 of 3: Future Interfaces Will Be More Natural | Organic Three Minds

Part 2 of 3: Future Interfaces Will Be More Intelligent | Organic Three Minds

Part 3 of 3: Future Interfaces Will Be Everywhere | Organic Three Minds

Why you should be interested: As we move from standardized analogue interfaces to new user controlled digital interfaces, we need to understand what tools we have to play with to best present out content and experience. These rather detailed articles dimensionalize the dynamics of interface design and start to explain in laymans terms, the challenges we have ahead.

Branding in a New Dimension – How to build a brand and a relationship in a Web 2.0 world | Adweek

A Holistic Approach – It’s time to bring all media under a single umbrella | Adweek ~ Bob Greenberg

Why you should be interested: A couple of good articles from Bob Greenberg depicting how digital is changing the process of branding and is forcing integration between disciplines. He gives some good examples of how brands need to redefine the way they present themselves because of digital environments e.g. how does a brand move, what does a logo sound like.. and I would add other sensorial stimulation e.g. how does a brand smell etc

The Metrics Maze – Am I Lost? | Mediapost

Measurement Hurdle for New Media | ADWEEK ONLINE
Why you should be interested: `If you dont aim at anything, the chances are that you will hit nothing` Pretty obvious, but an area that forces client and suppliers to:

1) audit your measurement capabilities (separating strategic and executional),

2) define success (because at the end of the day we all get paid to meet our goals)

3) set realistic measurement KPI’s that cascade up to business goals

4) develop tools / structures to measure success and

5) set a plan to evolve all off the above over time

Google Strikes Partnership With NBC to Expand in TV Advertising | New York Times
Is The Future of Media Buying Already Here? | Mediapost
Google to be arbitrageur for NBCs cable NETWORKS | WARC

Why you should be interested: An interesting pilot program for Google to extend its sales and inventory management tools to other media. A logical step for media vehicles to maximize revenue for often unsold or undervalued space. One more step towards the commoditization of media space that increases the need for old style agencies / media shops to develop a new value propositions for clients.

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines.

BABELFISH – Top Headlines July 7, 2008

July 7, 2008 at 8:52 am | Posted in Uncategorized | 1 Comment

Managing a Web 2.0 Strategy | Financial Times

Is Google Making Us Stupid? | The Atlantic

As Web Traffic Grows, Crashes Take Bigger Toll | New York Times

Are we what we Google? | MSNBC

Many Dial-Up Users Don’t Want Broadband | Time

Behavioral targeting: Google puts cookies to work | International Herald Tribune

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines June 30, 2008

July 2, 2008 at 3:33 pm | Posted in Uncategorized | Leave a comment

The Key To Keyword Search Advertising | Forbes.com

Crafting TV Ads for the Digital Age | Advertising Age

BlackBerries, blogs create overtime work disputes | USA TODAY

Keller Fay/OMD Study Finds Offline Word of Mouth More Positive and Credible than Online Buzz | Quote Media

New Yankelovich Study Reveals Traditional Media Are More Effective Than Digital Media | PR Newswire

The 13 Most Popular Methods for User Centered Design | customer-experience-labs

A Selection of articles on Customer Experience Management | costomer-experience-labs

ROI Needed: Offline Companies Please Apply | Adotas

Facebook flash mob pull public freeze prank | News.com.au

Illegal ‘dipping’ parties on Google Earth | News.com.au

NBC Reminded That In Web 2.0, News Won’t Keep | Daily online examiner

New Netiquette? | Mediapost

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines June 23, 2008

June 23, 2008 at 11:05 am | Posted in Uncategorized | Leave a comment

FCC Is Urged To Clamp Down On Product Placement | MediaPost Publications

Brazil, Russia, India and China Set for Mobile Boom | eMarketer

New Study Released by the Center for the Digital Future and AARP Shows Internet Users 50+ Are Rapidly Closing the Digital Divide With Booming Online Activity | PR Newswire

Mobile Search Has Promise, Pitfalls | eMarketer

Will Cannes Make the Leap? Why the festival and the industry it celebrates still matter | Mediapost

Social Media’s Role In A Media Plan | Mediapost Joe Marchese

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines – June 9, 2008

June 9, 2008 at 12:17 pm | Posted in Uncategorized | Leave a comment

The Next Generation: These five up-and-coming interactive agencies are looking at the Web in a different light
AdWeek

Eisner in No Hurry to Create Branded Content
AdAge

Why CMOs Can’t Keep Their Jobs

Adotas

Google earth Sightseer Newsletter
Google

Seven Buzz Monitoring Sites To Watch

Mediapost

New MRM Chief Creative Reveals Plans For Agency
Mediapost

Honey, I think You NEED An iPhone: experimenting with interfaces and imagining what mobile interactivity can be someday
Mediapost

Why Web Sites And Online Marketing Suck (Joe Mandese)
Mediapost

Why Traditional Advertising Formats Fail On The Web
Publishing 2.0

Why most viral marketing amounts to lazy, clueless chatter (Joseph Jaffe)
AdWeek

The Obama Connection: Barack Obama’s grasp of the central place of Internet-driven social networking that has propelled his campaign
NY Times

Design anthropology: What can it add to your design practice?
Adobe

The Online Industry Answers its Accusers: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards
Mediapost

How Can E-commerce be Made More Successful — Make it more Sensual, Study Says
Physics Org

The Future of the Internet, according to Trendsetters
Earthweb

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines – June 2, 2008

June 3, 2008 at 8:33 am | Posted in Uncategorized | Leave a comment

Shoppers to be tracked with infrared beams
Telegraph.co.uk

Mall shoppers leave their coupons at home with text message discounts
InternetRetailer.com

Advertising: In Move to Digital TV, Some Will Be Left Behind
New York Times

Gartner Identifies Top Ten Disruptive Technologies for 2008 to 2012
Gartner

Web users ‘getting more ruthless’
BBC News

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines – May 26, 2008

May 26, 2008 at 9:32 am | Posted in Uncategorized | Leave a comment

Alignment: Pulling together to deliver better experiences
ExperienceMatters

‘Super Buyers’ Play Critical Role In Adoption Of New ‘Toys’
Mediapost

Branded Content: Not a Good Idea
Adweek

Agency 3.0 To Marry Entertainment, Media, Advertising
Adotas

Retailing Revolution: Fingerprint Payment and Interactive Dressing Rooms
Mediapost

Brands Lift The Hood On Their Search-Influenced Strategies
Mediapost

In The Digital Age, Failure Will No Longer Be Lucrative
Mediapost

McDonald’s Tries Out New RFID-enabled Pay-By-Phone Coupons
Wired News

Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’
Advertising Age

Web users ‘getting more selfish, impatient’
BBC News

Second Life Avatar Taught To Think
NewsFactorTopTechNews

Internet Users Read with a Grain of Salt
eMarketer

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines – May 19, 2008

May 19, 2008 at 12:02 pm | Posted in General, Uncategorized | Leave a comment

The Common Thread Of Consumer Intent
Mediapost

Agencies Go From Selling to Creating Products
AdAge

AdAge Digital Marketer of the Year
AdAge

Prying Open the Social Graph
gigaom

Study: Untargeted Ads Turn Off Social Net Users
Brandweek

Virtual Worlds Experimentation Continues to Extend Brands
Strategy Analytics

In the Age of TiVo and Web Video, What Is Prime Time
New York Times

Don’t Be ‘Hypenotized’
Mediapost

Just WHAT Is A Casual Gamer?
Mediapost

Creative Is Better Than It Used to Be, and That’s Good Business
AdAge

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

BABELFISH – Top Headlines – May 12, 2008

May 12, 2008 at 8:57 am | Posted in Uncategorized | Leave a comment

The Next Creative Revolution by Nick Law (R/GA)
CREATIVITY-ONLINE.COM

Move over Yuppies, the `yawns` are here
News.com.au

World economic balance of power set to shift, predicts Barclays Bank
warc


The shape of things to come? UK regulator shares future vision
warc

Boys who don’t play videogames ‘are at risk’
news.com.au

Down with Design Innovation
ID magazine

Design Strategy 99% Bad!: A rebuttal to `Down with innovation`
experiencematters

Starcom Melds Performance Media Units
ClickZ Network

Accenture Survey Finds Broad Agreement Within Media and Entertainment Industry on Direction of Digital Market
Accenture

When Everything Is Media, What Is Media Worth?
Advertising Age

Can Online Video Cure DVR Commercial Skipping
ADWEEK ONLINE

FMCG majors take to mobile advertising
Agencyfaqs!

If you have a few more spare minutes, a more extensive list of headlines is available – click here: BABELFISH Full latest headlines

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