BABELFISH – Top Headlines June 23, 2008

June 23, 2008 at 11:05 am | Posted in Uncategorized | Leave a comment

FCC Is Urged To Clamp Down On Product Placement | MediaPost Publications

Brazil, Russia, India and China Set for Mobile Boom | eMarketer

New Study Released by the Center for the Digital Future and AARP Shows Internet Users 50+ Are Rapidly Closing the Digital Divide With Booming Online Activity | PR Newswire

Mobile Search Has Promise, Pitfalls | eMarketer

Will Cannes Make the Leap? Why the festival and the industry it celebrates still matter | Mediapost

Social Media’s Role In A Media Plan | Mediapost Joe Marchese

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BABELFISH – Top Headlines June 16, 2008

June 16, 2008 at 1:53 pm | Posted in General | Leave a comment

Adapting Websites to Users: Websites that change to fit the cognitive style of the user | technologyreview.com

Making Research Actionable: An Introduction to Design Criteria | adaptivepath

Acknowledge What You Don’t Know | Mediapost

When Multiple Personalities Threaten The Common Thread | Mediapost

Are You Buzzword-Compliant? | Mediapost

Generate Conversions Through Engagement | Adotas

Using personas to foster engagement | Experience matters

The Morphing Of Online Advertising | Mediapost

Sustainability Initiatives Contributing To CPG’s Bottom Lines | Mediapost

Putting The Consumer At The Center of Search | Mediapost

Ballmer to Old Media: You’re Dead! | Adotas

Google: Four trends will move applications to the Web | Computerworld

The Aim of Behavioral Targeting | eMarketer

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BABELFISH – Top Headlines – June 9, 2008

June 9, 2008 at 12:17 pm | Posted in Uncategorized | Leave a comment

The Next Generation: These five up-and-coming interactive agencies are looking at the Web in a different light
AdWeek

Eisner in No Hurry to Create Branded Content
AdAge

Why CMOs Can’t Keep Their Jobs

Adotas

Google earth Sightseer Newsletter
Google

Seven Buzz Monitoring Sites To Watch

Mediapost

New MRM Chief Creative Reveals Plans For Agency
Mediapost

Honey, I think You NEED An iPhone: experimenting with interfaces and imagining what mobile interactivity can be someday
Mediapost

Why Web Sites And Online Marketing Suck (Joe Mandese)
Mediapost

Why Traditional Advertising Formats Fail On The Web
Publishing 2.0

Why most viral marketing amounts to lazy, clueless chatter (Joseph Jaffe)
AdWeek

The Obama Connection: Barack Obama’s grasp of the central place of Internet-driven social networking that has propelled his campaign
NY Times

Design anthropology: What can it add to your design practice?
Adobe

The Online Industry Answers its Accusers: dodgy metrics, disastrous media investments, and empty promises of better, firmer standards
Mediapost

How Can E-commerce be Made More Successful — Make it more Sensual, Study Says
Physics Org

The Future of the Internet, according to Trendsetters
Earthweb

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BABELFISH – Top Headlines – June 2, 2008

June 3, 2008 at 8:33 am | Posted in Uncategorized | Leave a comment

Shoppers to be tracked with infrared beams
Telegraph.co.uk

Mall shoppers leave their coupons at home with text message discounts
InternetRetailer.com

Advertising: In Move to Digital TV, Some Will Be Left Behind
New York Times

Gartner Identifies Top Ten Disruptive Technologies for 2008 to 2012
Gartner

Web users ‘getting more ruthless’
BBC News

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BABELFISH – Top Headlines – May 26, 2008

May 26, 2008 at 9:32 am | Posted in Uncategorized | Leave a comment

Alignment: Pulling together to deliver better experiences
ExperienceMatters

‘Super Buyers’ Play Critical Role In Adoption Of New ‘Toys’
Mediapost

Branded Content: Not a Good Idea
Adweek

Agency 3.0 To Marry Entertainment, Media, Advertising
Adotas

Retailing Revolution: Fingerprint Payment and Interactive Dressing Rooms
Mediapost

Brands Lift The Hood On Their Search-Influenced Strategies
Mediapost

In The Digital Age, Failure Will No Longer Be Lucrative
Mediapost

McDonald’s Tries Out New RFID-enabled Pay-By-Phone Coupons
Wired News

Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’
Advertising Age

Web users ‘getting more selfish, impatient’
BBC News

Second Life Avatar Taught To Think
NewsFactorTopTechNews

Internet Users Read with a Grain of Salt
eMarketer

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BABELFISH – Top Headlines – May 19, 2008

May 19, 2008 at 12:02 pm | Posted in General, Uncategorized | Leave a comment

The Common Thread Of Consumer Intent
Mediapost

Agencies Go From Selling to Creating Products
AdAge

AdAge Digital Marketer of the Year
AdAge

Prying Open the Social Graph
gigaom

Study: Untargeted Ads Turn Off Social Net Users
Brandweek

Virtual Worlds Experimentation Continues to Extend Brands
Strategy Analytics

In the Age of TiVo and Web Video, What Is Prime Time
New York Times

Don’t Be ‘Hypenotized’
Mediapost

Just WHAT Is A Casual Gamer?
Mediapost

Creative Is Better Than It Used to Be, and That’s Good Business
AdAge

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BABELFISH – Top Headlines – May 12, 2008

May 12, 2008 at 8:57 am | Posted in Uncategorized | Leave a comment

The Next Creative Revolution by Nick Law (R/GA)
CREATIVITY-ONLINE.COM

Move over Yuppies, the `yawns` are here
News.com.au

World economic balance of power set to shift, predicts Barclays Bank
warc


The shape of things to come? UK regulator shares future vision
warc

Boys who don’t play videogames ‘are at risk’
news.com.au

Down with Design Innovation
ID magazine

Design Strategy 99% Bad!: A rebuttal to `Down with innovation`
experiencematters

Starcom Melds Performance Media Units
ClickZ Network

Accenture Survey Finds Broad Agreement Within Media and Entertainment Industry on Direction of Digital Market
Accenture

When Everything Is Media, What Is Media Worth?
Advertising Age

Can Online Video Cure DVR Commercial Skipping
ADWEEK ONLINE

FMCG majors take to mobile advertising
Agencyfaqs!

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BABELFISH – Top Headlines – May 5, 2008

May 5, 2008 at 8:47 am | Posted in General | Leave a comment

Starcom MediaVest Turns Attention To Consumer Intent
Mediapost

Search — Where Supply Meets Demand
Mediapost

Yahoo! and Microsoft & Google: Agency executives: We’re here to help you, not replace you.
Adweek

What Are You Morphing Into?
Adweek

Web Stores Add Virtual Product Tours
eMarketer

The Challenge of Keeping Up With the Digital Zeitgeist
Advertising Age

Digitizing Books For Google: No Quick Task
CBS News

The Real Threat to Google
E-Commerce Times

Instant messaging — a new language
Physics Org

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BABELFISH – Top Headlines – Apr 28, 2008

April 28, 2008 at 8:55 am | Posted in General | Leave a comment

Safely Building Your Brand on UGC
Adotas

Money Can’t Buy LOVE (Or Conversions)
Adotas

Cinematically correct: The formula
StrawberryFrog

The Social Experience: A Relationship Renaissance?
Experience Matters

To Thine Own Customer Be True

Adotas

Three Reasons Your Visitors Don’t Convert to Leads
ClickZ News

Users Demand Expertise at How-To Web Sites
New York Times

Survey: Web Generates Consumer Feedback
ADWEEK ONLINE

Olay Translates Killer Online App to Retail Aisles
Advertising Age

Web Metrics and Grains of Salt
New York Times

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BABELFISH – Top Headlines – Apr 21, 2008

April 21, 2008 at 8:08 am | Posted in General, Uncategorized | Leave a comment

MindShare Restructures, Integrates Services
Mediaweek

Study: Marketers Stink When It Comes to CRM
Brandweek

Obama’s Rivals Should Steal From His Social Playbook
Adage

Is Information Architecture worth saving?
Experiencematters

What Is A Designer? An Explorer Or A Style Councillor?
innovation playground

Mindshare has appointed its first ever creative services director
bandt

Are we still allowing enough space for good ol’ fashioned creativity in the “process” of using “methods”?
Experiencematters

A Widget’s Worth
BusinessWeek

Can User-Generated Content Generate Revenue?
eMarketer

Ad buying goes digital
International Herald Tribune

Diageo to use 3D interactive technology in-store
DFNIonline.com

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